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Shiseido's commitment to combine the latest scientific breakthroughs from the West with Eastern values and culture has shaped a new definition of beauty and well-being. Their unwavering dedication to biotechnology has led to the discovery of many revolutionary ingredients. Plus, each of Shiseido's skincare lines—Benefiance, The Skincare, Pureness, Bio-Performance, and White Lucent—are formulated with the most advanced science to address skin's unique characteristics and needs throughout all stages of life. Shiseido continues to deliver on its philosophy: "THIS MOMENT. THIS LIFE. BEAUTIFULLY."

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